In the previous topics we have been using some words that we had never heard before and that are an essential part of the Digital Marketing vocabulary. There are several in reality and since it is a subject that does not stop transforming the definitions that accompany it do not stop doing so either.
Analytics: It is the process of collecting, analyzing and measuring data to improve the performance and effectiveness of a digital marketing campaign.
B2B (Business-to-Business): It is the business model in which a company sells products or services to another company.
B2C (Business-to-Consumer): It is the business model in which a company sells products or services directly to consumers.
Blogging: It is the creation and publication of content on a blog with the aim of attracting and retaining an audience.
Branding: It is the construction and management of a brand, including its visual identity, values and personality, to create an emotional connection with consumers.
Call-to-Action (CTA): It is a button, link or message that invites users to perform a specific action, such as subscribing to a mailing list or buying a product.
Click-Through Rate (CTR): It is the percentage of users who click on a link in relation to the total number of users who see that link.
Content Marketing: It is the strategy of creating and sharing relevant and valuable content to attract and retain an audience.
Conversion Rate: It is the percentage of users who complete a desired action in relation to the total number of users who visit a website or receive advertising.
CRO (Conversion Rate Optimization): It is the optimization of a web page or a marketing campaign to improve the conversion rate, that is, the number of users who perform the desired action.
Customer Person: It is the fictitious representation of an ideal customer that is used to guide a marketing strategy.
Customer Relationship Management (CRM): It is the set of practices, strategies and technologies used to manage interactions with customers and improve their satisfaction and loyalty.
Digital Marketing: It is the promotion of products or services using digital media, such as the Internet, social networks, mobile devices, among others.
Email Marketing: It is the strategy of sending emails to a list of contacts to promote products or services, retain customers or generate conversions.
Engagement: It is the degree of interaction and commitment that users have with a brand or content on social networks, measured through likes, comments, shares, etc.
Hashtags: These are the tags used on social networks to categorize and tag content and make it more visible to a wider audience.
Influencer: It is a person who has a high degree of influence on social networks and who is capable of motivating their audience to perform specific actions, such as buying a product or visiting a website.
Keywords: These are the keywords that are used in an SEO strategy to position a website in search engines.
Landing Page: It is a web page designed specifically to convert visitors into potential customers.
Lead Magnet: A free resource, such as an ebook or guide, offered in exchange for a user’s contact information, such as their email, for the purpose of generating leads.
Mobile Optimization: It is the optimization of a web page or a marketing campaign to ensure a good user experience on mobile devices.
PPC (Pay-per-Click): It is a digital advertising model in which you pay for each click on an ad.
ROI (Return on Investment): It is the return on investment, that is, the profit or loss obtained from an investment in marketing.
SEO (Search Engine Optimization): It is the optimization of a web page to improve its positioning in search engines.
SEM (Search Engine Marketing): It is the promotion of a web page in search engines through the purchase of advertisements.
Social Media Marketing: It is the promotion of products or services on social networks with the aim of generating engagement, increasing visibility and generating conversions.
Target Audience: It is the target audience to which a marketing strategy is directed.
User Experience (UX): It is the user experience, that is, the degree of satisfaction that a user has when interacting with a web page, an app or any other digital product.
Viral Marketing: It is the strategy of generating content that spreads quickly through social networks and other digital media.
Web Analytics: It is the process of collecting, analyzing and measuring data from a web page with the aim of improving its performance and effectiveness.
Chatbot: It is a computer program that simulates a human conversation and is used to interact with users on a web page or on social networks.
E-commerce: It is the business model in which commercial transactions are carried out through a web page.
Geotargeting: It is the strategy of directing a marketing campaign to a specific audience based on their geographical location.
Infographic: It is a visual representation of information or data that is used to clearly and concisely communicate a message.
Retargeting: It is the strategy of showing personalized ads to users who have already interacted with a web page or a marketing campaign.
SaaS (Software as a Service): It is a business model in which access to software is offered through an online subscription.
Webinar: It is an online seminar that is used to present information, promote products or services or interact with an audience.