You invested time, money and hope in a project to create your website, but you don’t notice the change. You listened, you read, you saw the competition and you understood that having a site was essential for the business. Ready, now why doesn’t it work?
The answer is simple:
Where did you create it: on Hostinger as you recommended and with WordPress as you told me, but nothing, the site is Great, but nothing has changed
What did you do for the search engines to find you? What did you do to get your customers to come to you?
Did something have to be done?
Well of course you have to do, and it’s not just something, YOU HAVE TO MAKE the best digital marketing strategy that has ever existed. Think, you are the last to arrive, you have created a brilliant website, but you are a tiny dot in the universe: You need to position yourself, present yourself, show yourself, you need those who are looking for you to find you and not just find you at some point, no . You need them to find you when they are looking for you, before they find the competition and also for others to talk about your excellent service and recommend you so that there is no doubt about where they should go.
I open a parenthesis because at this moment that I call Did but Nothing (DbN) is where more than 70% of the companies are found. With the pandemic that changed everything and made us take work home, almost the whole world understood that you had to have a website to give continuity to the business, that you had to be on the networks. And almost everyone is on their way to it, but being in the networks and being found by customers are two different things. What’s more, if you’re here and you can’t find yourself, in short, you’re not. If your customers can’t find you, YOU DON’T EXIST.
You have not wasted time or money: You had to make a website. That step is very important and you are on the right track. But it is not the end of the journey. Now you have to be the first in the search engines. Be the best positioned. If your business model is to provide ABCDEF service, when the person, the client, the patient, the world searches ABCDEF in their browser, or what is ABCDEF, or ABCDEF service, or the best ABCDEF… your site comes out inviting people to come… So whoever searches, finds you, if he finds you, he visits you, if he visits you, he thanks you and recommends you, if he recommends you, others will visit you…
Stop there: That’s what happens to me. I know where I have to start: what do I do?
Go to the next blog post and I’ll explain: You can and need to be the first option for your customers
