Author name: Guillermo Soler Herrera

If you’ve been following the blog (SEE), we warned you that if your business isn’t online… it’s bound to disappear… But what is the blue circle appearing on WhatsApp today? First and foremost, it’s a sign that the world is evolving towards AI. The blue circle is Meta AI, a new artificial intelligence chat. This

Search engine marketing or SEM (Search Engine Marketing) is a technique that combines search engine advertising with search engine optimization (SEO) to increase the visibility of a brand, product or service in search results. Google search and other search engines. In this article, we will talk about the importance of SEM, its advantages, and how

In the previous article, I presented you with the fundamental concepts of SEO. Now I want us to dress up as SEOs, and for that, I will not only tell you what to wear, but also how to start building your outfit! Read to the end and then let me know your thoughts. SEO (Search

SEO (Search Engine Optimization) is a digital marketing technique that aims to improve the ranking and visibility of a website on search engines such as Google, Bing, and Yahoo. In other words, SEO is a set of strategies used to optimize the structure, content, and technical elements of a website to increase its relevance and

What can we say to an entrepreneur: Find your passion: The first thing an entrepreneur must do is find a passion that motivates and inspires him. From there, you can start building a business that suits your interests and skills. Research your market: Before starting any business, it is important to do extensive market research

We are starting today the development of the fifth topic of our training. We are going to put ourselves in our shoes and in our clients’ shoes to understand each other and understand what happens to us when we talk about: ENTREPRENEURSHIP. Starting a business is not an easy task. It requires a lot of

According to a Consumer Barometer survey, more than 80% of consumers conduct research online before making a purchase, acquiring a service or visiting a store. This means that if you don’t have an online presence, you are probably missing out on a lot of potential customers. According to a Statista study, worldwide e-commerce reached $4.2

In the previous topics we have been using some words that we had never heard before and that are an essential part of the Digital Marketing vocabulary. There are several in reality and since it is a subject that does not stop transforming the definitions that accompany it do not stop doing so either. Analytics:

Some of the disadvantages of not knowing about digital marketing are: Missed Opportunities: Without digital marketing knowledge, opportunities to reach new potential customers through digital channels may be missed. This may result in a decrease in sales or in the ability to compete in the marketplace. Loss of visibility: If a business does not use