The year 2023 will be marked by many businesses that will definitely make the leap to digital transformation.
Digital marketing is no longer an abstract concept and is incorporated into the daily life of every company, no matter how small it may be. Why? Well, the answer is obvious and proven: Whoever takes their products and services to the Internet has better chances than those who don’t.
But, what is Digital Marketing itself, why is it important to achieve the digital transformation of a business and how to achieve it. I invite you to continue reading our blog so that in less than 10 minutes you understand each answer and you too can be part of the successful businesses in 2023.
First, I want us to start with an interesting moment in the transformation: Do you already have your website? Already on social media? Most likely you will tell me yes or maybe no. So I ask you, do you know the impact that your website has on your business? Do customers find you online?
Marketing
Take a test right now:
– Think about what your service is, let’s call it “X”
– Put in Google: «X» near me Do you go out? Do you see your business in that search?
– Repeat the search with: the best “X” in your town. Are you going out?
If the answers to the questions about having a website and presence in social networks were affirmative, but you do not appear in the search criteria, then you simply do not exist. If the answers were negative, then YOU REALLY DO NOT EXIST.
That is lack of digital marketing. So we can already give the first definition ourselves of what Digital Marketing means: They are the entire group of actions that are generated to ensure that our business is found on social networks when a client is in need.
Do you or do you not think that is important?
Let’s answer that question together in the next blog post
You only take a couple of minutes and you already know what Digital Marketing is, the best is yet to come